The Problem
Jayco builds high quality motorhomes and recreational vehicles. They needed to reach potential customers online and provide their dealers and partners critical lead and service request information. Jayco wanted to invest in a stable, long-term solution. As Jayco grew though they acquired several other brands, and that required incorporating those brands into their digital strategy and bringing their sites onto more modern platforms. Jayco was an industry leader for web presence by RV companies in America.
The Solution
LightSky built Jayco both a public facing website and internal functionality for lead collection and processing. The public facing site goes above and beyond providing basic information about Jayco and their products. It takes users further into the sales funnel by allowing them to view and configure motorhomes and RVs online and to see pricing based on their choices. Each Jayco dealer also has access to its own microsite developed by LightSky. Both the primary and microsites utilize complex integrations to provide the best user experience for retail customers and the best user experience for Jayco staff and partners. Jayco has been a leader in advancing the Web presence of recreational vehicle companies. Its partnership with LightSky has helped to mold the industry’s use of the Internet as a powerful marketing tool.